The LA CASERA COMPANY PLC, DISTANCES SELF FROM IMPROPER DISPOSAL OF EXPIRED SOFT DRINKS

The La Casera Company PLC from it's Facebook page DISTANCES SELF FROM IMPROPER DISPOSAL OF EXPIRED SOFT DRINKS
…promises to remain Nigeria’s favourite apple drink

Over the past 18 years in the Nigerian market, The La Casera Company (TLCC) has had a remarkable impact on the Nigerian Soft Drink landscape. Our Product, La Casera Apple Drink, which appeals to several demographic groups has grown to become a household name across the country.

Recently, our attention was drawn to a news item in circulation on the social media platform, showing an improper disposal of expired soft drinks in Kogi State. The pictures showed assorted bottles of various drinks, in which the La Casera apple drink was one of them. It is pertinent to state unequivocally that, as a responsible corporate organization, the La Casera Company has found it essential to reassure the public of our high Environment, Health and Safety (EHS) standards. We see the care for the environment as a trust bestowed on us for the future generations. We run completely lean and green operations, applying the 3R principles of Reduce, Reuse and Recycle in our operational business model.

Furthermore, The La Casera Company is not responsible for the unethical, wrongful and improper disposal actions of the said expired soft drinks, or of any other third parties actions that are being linked to the brand. The La Casera Company disassociates itself from any false accusations, claims, or misleading information against the brand. We have a fully operational disposal processes of our non-conforming materials and products, as well as an effluent treatment plant in our factories. We will continue to partner with the appropriate regulatory bodies to adhere to, as well as improve on our EHS standards.

We have dispatched some of our key senior managers to the area mentioned for a proper on the spot assessment, as well as detailed investigation. We have also engaged the relevant government agency and are working together on this.

At The La Casera Company, we believe in making the wellbeing and satisfaction of our customers the apex of every decision. The quality of our products and the loyalty of our customers are a testimony to the above statement.

We conduct our business with the highest regard for the interests of our major stakeholders, namely: consumers, suppliers, distributors, marketers, business partners and the government.

Once again we want to reassure the general public, about La Casera’s high level of responsibility to the environment and society in general. Our consumers should continue to enjoy their favourite and premier apple drink backed by some of the world’s best technology, people and practices.

Thank you.

The La Casera Company Plc